Rare are the profiles of data scientists who are able both to understand the business problems of customers but also to express them in scientific terms by choosing the right tools to solve these problems. Faced with this shortage of data scientists, the idea is to propose a service of "data science" based on powerful tools focused on marketing data.
With DATAA, companies can benefit from both expert advice and an intelligent online platform that allows them to analyze their data, capitalizing on the unique know-how already developed.
We have identified 3 main needs of organizations that process large amounts of data from their users for marketing purposes:
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